The Philadelphia Water Department (PWD) was in need of a new website for their Rain Check residential stormwater management program. The old site was usable, but lacked the educational and stylistic elements that PWD was looking for. The new site needed to elegant, engaging, and educational. It needed to arm prospective program participants with the proper information before attending one of the mandatory Rain Check workshops. It needed to set accurate expectations for options and pricing to avoid sticker shock.